What is lead generation? And why need it for me?
What is lead generation? And why? Lead Generation: Any person or organization who is interested in another person or company's product or service is considered as a lead of that company. Not everyone is considered a lead, as everyone has different preferences and needs. There are many businesses that are marketing to everyone and it goes completely wrong, they should focus on customers who are interested in the company's services. Lead generation is an active process through which a company attracts customers who are interested in a company's products or services and helps them to become loyal customers. Reputable organizations follow various lead-generation strategies. The strategies are networking, social media marketing, live events, blogging, seminars, website and email marketing etc. Lead generation, BT2B and BT2C are very important in the business sector. Some of the reasons why this is important are discussed below. Helps in business growth : In modern times busin